Page Speed Optimization Services

Whether your website can successfully capture an influential audience’s attention and keep them hooked depends a lot on the page speed. Unless your website’s pages are optimized for speed and performance, this isn’t likely to happen.

Make certain that your visitors hang around long enough to make a difference with BePassive Agency’s versatile and flexible page speed optimization services.

Why Speed is of Optimum Value

No matter how much your website helps your users out, if they have to keep waiting for your pages to load time after time, at one point, they will get fed up and look for a faster, better website. 

Page speed is a pivotal factor if you want SEO to work. Not only will you lose conversions and revenue if your website doesn’t load fast enough, but it’ll also affect your SERP ranking and overall incoming traffic to your website. 

A common occurrence in eCommerce is abandoned carts, which can happen more often if your website loads sluggishly. Overhead costs might also increase as you’ll have to compensate for the decrease in sales conversion. All in all, it negatively affects UX and pulls down your entire website’s performance.

BePassive Agency takes note of all these factors and knows that page speed is crucial for users’ continued patronage. Increased speed not only decreases bounce rate and extends time-on-page but also increases pages that google can crawl and index, improving your chances of ranking and lowering any risk of penalty. 

Make page speed optimization a priority, not an afterthought.

Factors Contributing to Slow Load Time 100 (around 200 in each subheading)

3 seconds. That’s all the time it takes for a visitor to get sick of waiting for your webpage to load and bounce away, according to Google. You need to reduce load time below this mark if you’re to have any luck at keeping your visitors hooked. But what are the things that contribute to creating a drag on your web pages?

Careless HTML coding

When you’re unmindful about HTML coding, it can notably impact the page’s load time. Opening up the stylesheet, if you notice too many spaces, empty lines, scaling your image right in the HTML and the like, you’ll know that’s the reason behind the page lagging. 

In general, the bigger the style sheet, the slower the page. The way to fix this is relatively uncomplicated. There’s a process popularly known as ‘minifying’ that eliminates the unnecessary parts that get in the way of page load speed. 

Minifying essentially compresses the code and makes the file smaller; ultimately, this reduces load time.

Unoptimized Graphics

Just one large and unoptimized image can slow down a page considerably. And if we’re talking about more than one such image per page, then it’s safe to say that your visitors will not hand around for all the heavy images to load. 

Thankfully, this can be fixed by resizing the images, reducing their quality to such an extent that the size will be smaller. Still, the difference would not be immediately apparent to a visitor, and maybe consider changing the image format, too. 

This process of optimizing images is something that will require analysis and assessment, of course. It’s much easier to have an agency like BePassive Agency take care of it.

Server Location and Performance

Picking the first server that promises to deliver good service on a low budget might seem like the natural route to take, but it isn’t. Usually, you get what you pay for when it comes to web hosting. 

When you pick a cheap server, you might have to deal with lousy configuration and share resources with other websites. At the end of the day, all of this will slow down your web pages, no matter how much effort you put into SEO. 

Server location is another critical factor that you might’ve overlooked. Your target market could be in one location and your server in a completely different country. This might seem like a very slight issue. But remember, every fraction of second counts when we’re talking about page speed.

An Abundance of Broken URLs

Technically, it can’t be claimed that broken URLs directly slow down web pages. But they can surely do so in an indirect way. These are most often found in image source files, resulting from using a wrong URL. 

Broken URLs affect SEO performance, reduce the credibility of your website, impact conversions, and ultimately create mistrust about your brand in the visitor’s mind. None of those are ideal situations. Therefore, it’s prudent to keep an eye out for broken links and take care of them as soon as you spot any.

How Can BePassive Help You?

Consider one thing. Are your web pages fast enough to keep users around? Or does your website need help decreasing page load time? BePassive Agency offers a variety of page speed optimization service plans. 

Every minute you’re not paying attention to your website’s page load speed, you’re losing thousands of dollars. BePassive Agency’s experts will optimize all the aspects of your website that are dragging you down. 

If you’ve never thought about it before, it’s time to get BePassive Agency’s expert help. We will optimize different aspects of your website. Implementation might vary depending on your site’s design and structure. Here are all the ways we can assist you:

Website Wireframes

Suppose color, font choices, and logos can be considered interior designing for the home that’s a website. In that case, you can consider wireframing to be the blueprint that lets you see the structural placement of elements such as plumbing and electrical wires. 

Some professional website designers tend to skip the wireframing step of website design, mostly when they’re pinched for time. However, BePassive Agency puts the utmost importance on wireframing.

That’s because it lets you take a tour through your website even before it is made. What’s the benefit of this? Wireframes are devoid of any actual design elements that prevent you from focusing on the site’s basic structure’s grayscale blueprint.

 It allows us to promote usability to the front and save time on the entire project. We can figure out early if there’s an element that will pose a problem for page load speed and take care of it.

Website Mockups

Mockup is the next step in the website development sequence. A mockup is a static simulation. In short, it’s a picture of how your web page is going to look. Additional visual details in a mockup include:

Typography

Color Scheme

Style buttons and text

Navigation and other visuals

White Space

It will give you a more detailed idea of what the website is going to look like. Not only that, but you’ll be able to gauge UX much better. Whether it’s what you need for your target audience, how they’ll navigate the pages, and if it meets your expectations- a mockup will clear that up. 

The best thing about a mockup is, as it’s more realistic than a wireframe, it helps to avoid revisions later on that may prove to be expensive in terms of time and effort. 

BePassive Agency‘s web developers and designers will also ensure stylistic continuity between the desktop and mobile interfaces during the mockup stage. So no matter what factors come into play, your website’s page load speed will not suffer any setbacks.

Responsive Web Design

An overall responsive web design will automatically ensure prime page loading speed, as it is fundamental to a positive user experience. Fast loading websites are favored in search results as well. Google actively recommends using responsive design for websites.

At present, mobile users are the most dominant demographic online. Any website that’s not optimized for mobile users will automatically fall behind. Websites that are mobile responsive will automatically load faster across all smart devices; this is a distinct upside to responsive web design. 

BePassive Agency’s design and development team ensures that you’re present for every step of the process. This way, you know that your finished website is exactly what you were hoping for and that it can cater to users no matter what device they’re on. 

Optimize Your Website to Boost Up your Business