How to Measure Brand Awareness

How to Measure Brand Awareness

How to Measure Brand Awareness?

When you consider vacuum cleaners, what brands ring a bell? The primary names that spring up in your mind are doing incredible as far as brand mindfulness. Presently, you don’t should be a telepath to sort out how well you’re acting around there. There are strategies and devices that accomplish the work for you. The Google search bar fundamentally gives you a look into people groups’ cerebrums.

Brand mindfulness can be an especially quite a problem. Everything from distinguishing your message to dispersing your message to following the accomplishment of your message presents its own arrangement of difficulties. While recognizing and scattering your message are significant, we would contend that the third part—having the option to gauge brand mindfulness—is the most difficult part and the part that frequently keeps associations away from brand mindfulness achievement.

Why? The reality for most, if not all, brands is income. In the event that you can’t follow your endeavors, you can’t demonstrate that they’re adding to the main concern, which implies there’s a slim likelihood that you will get the spending essential for progressing efforts. Also, you’re not going to have any sort of examination to upgrade for future missions.

Brand awareness: the more, the merrier?

Not by and large. Brand mindfulness should zero in on quality “leads” in your intended interest group. Being notable unintentionally or an exposure stunt among individuals who aren’t applicable to your image, doesn’t do a lot.

Everything’s about how well you’re known in your class, to individuals who fall into your intended interest group and may one day be clients. Maintain your attention on helpful brand mindfulness!

How to measure brand awareness?

“Me, estimating brand mindfulness?”, you may be thinking, “don’t I require a major examination organization to do that?”

Uplifting news: you truly don’t. In all actuality, doing mark following in-house has never been simpler. However, before you begin playing with the wide assortment of brand following instruments out there, snatch a duplicate of our free aide, ‘How to do mark following in-house’, to discover how to gauge brand mindfulness successfully, no office required:

Presently, there are bunches of straightforward approaches to monitor the mindfulness around your image. It’s simply a question of how profound you need to jump into it, and what measurements match the missions and techniques you’ve been utilizing.

Starting there on, you can (and ought to) measure brand mindfulness without the assistance of any outside specialists. At last, all the pertinent information is now in your association, you simply need to realize where to look.

The strategies we’re going to show you range from essentially monitoring specific sorts of site traffic, entirely through to leading standard brand following investigations across the year. Preferably, you should consolidate these strategies to get an exact perspective on your image mindfulness.

Few Ways Your Company Can Begin Measuring Brand Awareness

1. Google Search Console

“The most ideal approach to quantify brand mindfulness is to utilize information gathered from Google Search Console”, Antti Alatola, Marketing Director at Cashcow, advised us.

“Suppose you do a TV mission to advance your image. In the event that your snaps and impacts on the inquiry console are going up, your image has expanded its mindfulness. This is a brilliant way ofmeasuring disconnected missions. Typically, if these disconnected missions are boosting your image execution, you will see an increment in your SEO execution also.”

Like Antii said, the impression and snap data that you can gather from Google Search Console is urgent. As indicated by Google, estimating impressions is particularly significant in marking efforts. Why? Since it shows the number of individuals really saw your mission.

This will be significant when thought about along with the active visitor clicking percentage to check whether your missions are having the effect you expected. In case you’re utilizing Search Console to quantify brand mindfulness, Google suggests making an expense for every thousand-impressions crusade so you’ll pay dependent on impressions as opposed to clicks.

“The most ideal approach to quantify brand mindfulness is to utilize information gathered from Google Search Console”, Antti Alatola, Marketing Director at Cashcow, advised us.

“Suppose you do a TV mission to advance your image. In the event that your snaps and impacts on the inquiry console are going up, your image has expanded its mindfulness. This is a brilliant way ofmeasuring disconnected missions. Typically, if these disconnected missions are boosting your image execution, you will see an increment in your SEO execution also.”

Like Antii said, the impression and snap data that you can gather from Google Search Console is urgent. As indicated by Google, estimating impressions is particularly significant in marking efforts. Why? Since it shows the number of individuals really saw your mission.

This will be significant when thought about along with the active visitor clicking percentage to check whether your missions are having the effect you expected. In case you’re utilizing Search Console to quantify brand mindfulness, Google suggests making an expense for every thousand-impressions crusade so you’ll pay dependent on impressions as opposed to clicks.

2. Social Media Reach

There are 3.5 billion individuals utilizing web-based media around the world — 45% of the current populace. Doubtlessly, you’re utilizing somewhere around one web-based media stage to share data about your image.

Provided that this is true, accept the counsel of Kasia Majewska, Marketing Executive at Napoleon Cat, and utilize web-based media reach as a method for brand mindfulness estimation.

“On the off chance that you need to gauge the brand mindfulness spread by means of web-based media content”, Kasia advised us, “it’s extraordinary to take a gander at reach. Reach is particularly significant on account of Instagram. At the point when preferences were freely noticeable, it was about commitment rates however since Instagram clients don’t feel the strain to twofold tap content any longer, it’s in reality more precise to take a gander at reach.”

3. Track Mentions

At WDA Automotive, they use Google Trends to quantify brand mindfulness. This technique benefits the organization by permitting them to keep steady over brand notices and perceive how their image name performs for the most part.

They utilize this information to investigate what they’re doing, what’s functioning admirably, and what necessities evolving.

What Google Trends does is basically following notices of your image — what individuals are saying about you on the web. In the event that individuals are discussing you, they know what your identity is. Regardless of whether what they are saying is positive or negative is a subject for another article…

In any case, these notices can be utilized to find data like where individuals who are discussing you are found or how they see your image. You can likewise utilize Google Trends to perceive how well your rivals are performing against your image.

Following notices is likewise a decent method to perceive the number of individuals are connecting to your site without you asking and the number of individuals are sharing your posts.

Kan Huang, Head of Digital Marketing at Box Advisory Services, likewise supported following notices, particularly procured makes reference to in the press and different distributions. Kan’s group has been effective in procuring openness on Prospa, MYOB, Accountants Daily, and UNSW. This is how following acquired media affects him:

“Brand mindfulness is famously hard to gauge ROI for on the grounds that it’s hard to credit development in business straightforwardly with a specific system. Be that as it may, the technique we’ve chosen to zero in following on enables us to gauge if a specific procedure is working.”

“We accept social evidence and being situated as a critical individual of impact in the business is a significant part of brand mindfulness. By having openness to established press and PR, you’re fundamentally telling individuals that other media bodies and organizations consider you to be an ‘specialist’ in your specialty. We measure our image mindfulness this way as well as this strategy by and large prompts a more qualified lead that is further down the business “pipeline” as it were. This, thusly, helps us enormously with our capacity to close and better proselyte leads.”

4. Use Brand Tracking Software

Probably the greatest issue in brand showcasing today is that everyone is speculating. Shopper organizations contribute more than one trillion dollars every year in showcasing and publicizing, however they regularly still base the main part of their missions on hunch as opposed to hard reality.

They would prefer not to figure any longer — they need to realize precisely how their image is acting in significant regions. This is the reason brand and showcasing administrators read articles like this one on estimating brand mindfulness.

Look out for a brand investigation stage that gives an examination apparatus stack like what Google Analytics accommodates advanced advertisers. Such a stage is furnished with a natural dashboard where brand mindfulness can be estimated as far as how target crowds are responding to your image, the effect your image crusades are having, and how your rivals are performing.

Jake Mellett, Head of Brand and Product Marketing at iwoca, is a devotee of utilizing outside intends to quantify brand mindfulness.

“We measure the achievement of our missions by assessing the impact they have on brand mindfulness and brand insight between studies. We can check whether a mission has further developed our image mindfulness among entrepreneurs or there has been a significant change in insight. It’s anything but a precise science however.

We’re regularly running a couple of thoughts and it very well may be precarious to tie it’s anything but an individual channel (for example was the impact as a result of PR or the ATL lobby) – so we frequently run neighborhood tests and afterward check whether we see inspires in locales where we’re centering movement versus those where we’re not.”

5. Surveys

In the event that there aren’t sufficient audits online to collect data, go directly to the source yourself. Overviews are an incredible method to find if a specific segment knows about your image.

Also, there is a great deal of adaptability with studies: you can send reviews to a particular objective crowd, you can pose explicit inquiries, and they can be on the web or disconnected, whatever suits your item/administration best.

Nonetheless, in the event that you do choose to go down the overview course to quantify brand mindfulness, having a reasonable procedure is essential.

Grant winning individual marking trained professional, Lauren Clemett, addressed us about utilizing reviews to quantify brand mindfulness.

She said: “Survey, center gatherings, and studies can likewise be utilized to gauge general brand mindfulness, however without a technique or estimation measure, these are questionable.

The most ideal approach to quantify brand mindfulness is to be clear about your system, set measures set up prior to dispatching a brand mission, and measure during and after to follow brand mindfulness. This is fundamental with rebranding, as we probably are aware there are numerous disappointments around here.”

There are some different things you need to remember whether you decide to utilize reviews to gauge brand mindfulness:

Pick the right respondents for your review. Sending it to everybody rather than your intended interest group will simply bring pointless outcomes.

Make it amusing to finish. A review should be effectively justifiable and a sensible length on the off chance that you need respondents to finish it.

Make it portable cordial. Once more, you need to focus on culminations.

Why is it important to monitor brand awareness as you grow your business?

While taking into account how to gauge brand mindfulness, remember that you can likewise move toward it proactively by studying your crowd. A brand mindfulness overview, led pair with a particular advertisement or showcasing effort, can show how well your message is spreading and, all the more significantly, how well it’s subsiding into the personalities of your intended interest group.

While making a brand mindfulness review, you can incorporate inquiries that action brand review by and large, check your crowd’s experience with specific contributions and even reveal the channels through which your image is being seen. 

Finally 

The writing is on the wall — brand mindfulness. It doesn’t need to be an alarming KPI or one which involves a speculating game to decide results. There are approaches to dependably gauge how you are acting as far as brand mindfulness.

Dive into a couple of the alternatives referenced in the article and figure out which one best suits your image.

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Why do you Need SEO Friendly Website

Why do you Need SEO Friendly Website

Why Do You Need SEO Friendly Website in 2021

Many times you hear the term “SEO friendly” or “SEO friendly website” but what does this really mean and why do you need one? How can an SEO friendly website help your business grow?

These are the questions I will try to answer in this post by avoiding technical terms or advanced SEO practices and theories.

What do we mean by a Search Engine Friendly Website?

What is an SEO Friendly website? An SEO friendly website it’s easy for search engines to crawl and understand the structure and its content.

The most important characteristics of a SEO friendly website are: 

1. It has Unique titles and Descriptions for all pages

Each page of the website (including the home page) has a unique title and description.

The titles are between 60-65 characters and the descriptions are aprx 150 characters. Titles and descriptions accurately describe what the page is about without being keyword stuffed.

2. Well formatted URLs – URLS

Permanent links or slugs (that’s the url of a webpage) are descriptive, all lower case and separated by dashes.

3. Fast loading web pages

Neither people nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions etc).

4. It has unique content

Content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website cannot be SEO friendly if it has content copied from other web sites.

5. Includes images that are optimized for search engines

Search engines prefer text that’s the truth, but you also need to have images to your pages because people like it, it makes your content more interesting, easier to read, sharable etc.

When you do so, make sure that the images are optimized for size and also that you set a meaningful image filename and ALT text.

6. Pages have a meaningful structure

A web page usually has the following elements:

  • Header
  • Breadcrumb menu
  • Page Title (that’s the H1 tag – there is only one per page)
  • Well formatted text – text is separated into a number of short paragraphs with subheadings
  • Author information
  • Footer

Why do you need a SEO friendly website?

Something that most CEOs, small business owners or new webmasters don’t easily understand is why you need a SEO friendly website and why make the effort to make your website friendlier to search engines.

Well, the reasons are a lot but those you need to know are:

1. Increase in organic traffic (that is traffic from search engines)

As expected, a SEO friendly website will get you more traffic from search engines as it is likely to run higher in the SERPS (search engine results pages).

If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.

2. It will make your website user friendly

SEO is not only for search engines but good SEO is for users as well. Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience.

3. It gives you brand credibility

Users are more likely to trust websites (businesses) that are found in the first pages of Google, Bing or Yahoo. This is good for both brand awareness and brand credibility.

4. It is cost effective

A SEO website will drive targeted traffic 24×7 without needed to spend money on PPC or other forms of online advertising. While there is a cost to reach that point, the long term benefits are bigger.

5. It helps you understand what your most important customers want

SEO drives quality traffic and by analyzing the behavior of those users (how they enter your website, what they click, how they leave, what they like etc) is a great way to understand what your customers want and adjust your website or products to match their needs.

6. SEO is even more important on mobile

A website that is mobile friendly and has good rankings on mobile search can get more customers and traffic that websites that are not mobile SEO friendly.

More and more users are using their mobiles to search for information or products while on the go it is important to be on top of the search results otherwise you are losing customers to competition, especially those searching for local products or services.

Conclusion

A SEO friendly website has certain features and characteristics that helps search engines understand what the website is all about and this increases the chances of achieving better rankings in the SERPS.

The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines.

More About Keyword Research for SEO

How to Do Keyword Research

How to Do Keyword Research

How to Do Keyword Research - Guideline for 2021

Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try.

I’m gonna let you in on a secret: Keyword research is the most important thing you can learn about SEO.

We also tried hard to keep everything as jargon-free as possible without holding back on detail and linked to some extra resources at the end of each section for if you find yourself wanting to learn more.

Let’s get started.

Keyword Research Basics

Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.

What is keyword research?

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. 

Why is keyword research important?

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. 

Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for. Many website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to our study.

Keyword research also helps you to answer questions like:

  • How hard will it be to rank for this keyword?
  • How much traffic am I likely to get if I rank for this keyword?
  • What kind of content should I create to rank for this keyword?
  • Are people searching for this keyword likely to become my customers?

Finding the right answers to these questions will help you pick your battles wisely.

How to find keyword ideas

Keyword research starts with thinking about how potential customers might be searching for your business or website. You can then use keyword research tools to expand on those ideas and find even more keywords.

It’s a simple process, but two things need to be true to do it well:

  1. You need to have good knowledge of your industry.
  2. You need to understand how keyword research tools work and how to get the most out of them.

In this chapter, we’ll run through a few actionable ways to improve your knowledge in both those areas and discover potentially winning keywords for your website in the process.

Brainstorm ‘seed’ keywords

Seed keywords are the foundation of the keyword research process. They define your niche and help you identify your competitors. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly).

If you already have a product or business that you want to promote online, coming up with seed keywords is easy. Just think about what people type into Google to find what you offer.

For example, if you sell coffee machines and equipment, then seed keywords might be:

  • coffee
  • espresso
  • cappuccino
  • french press

Note that seed keywords themselves won’t necessarily be worth targeting with pages on your website. As the name suggests, you’ll use them as ‘seeds’ for the next steps in this process. So don’t obsess too much over your seed keywords. It should only take a few minutes to find them. As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step. 

See What Keywords Your Competitors Rank for

Looking at which keywords already send traffic to your competitors is usually the best way to start keyword research. But first, you need to identify those competitors. That’s where your brainstormed list of keywords comes in handy. Just search Google for one of your seed keywords and see who ranks on the front page.

If none of the top-ranking websites for your seed keywords are like your site (or where you’re trying to take it), try searching for relevant ‘autosuggest’ queries instead.

For example, if you sell coffee equipment, you might find more actual competitors in the search results for “cappuccino maker” than “cappuccino.” That’s because it’s mostly ecommerce stores like yours ranking for the former, and blogs ranking for the latter.

Either way, you still need to use your best judgment when determining competing websites. If you see huge brands like Amazon or The New York Times ranking for your seed keyword, you shouldn’t necessarily treat them as competitors. Always look for websites that resemble your own—or where you’re trying to take it.

Once you find a few websites that fit the bill, you can plug these websites into a competitive intelligence tool like Ahrefs’ Site Explorer one by one, then check the Top Pages report. You’ll then see their popular pages by estimated monthly search traffic. The report also shows each page’s “Top keyword.” That’s the one sending it the most organic traffic.

Here are a few interesting keywords we discovered for our hypothetical coffee store, just by analyzing one competing website with Site Explorer:

  • how to use a french press
  • turkish coffee
  • moka pot
  • how to make coffee
  • neapolitan coffee maker

As you can see, even if you’re quite familiar with your industry, you can still find plenty of unique keyword ideas by studying your competitors that you probably wouldn’t have found from brainstorming alone.

If you checked all the competitors in the search results but still want more keywords, you can find more competitors in the Competing Domains report in Site Explorer. Just plug in one of your known competitors, and it’ll suggest other similar sites based on the number of the overlapping keywords that they rank for Google.

Use Keyword Research Tools

Competitors can be a great source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, and you can find these using keyword research tools.

Keyword research tools all work the same way. You plug in a seed keyword, and they pull keyword ideas from their database based on that keyword.

Google Keyword Planner is perhaps the most well-known keyword tool. It’s free to use, and although it’s mainly for advertisers, you can also use it to find keywords for SEO.

Let’s enter a few of our seed keywords and see what it kicks back:

  • barista
  • macchiato
  • irish coffee
  • americano
  • flat white
  • cold brew
  • percolator
  • turkish coffee
  • arabica
  • k cups
  • frappuccino

You’ll notice that Google Keyword Planner is smart enough to show you relevant keyword ideas, even if they don’t contain your seed keywords. Take “k cups,” for example. Unless you’re a hardcore coffee connoisseur, you probably wouldn’t know this relates to coffee.

SIDENOTE.

 The “Competition” metric in Google Keyword Planner has nothing to do with SEO. It shows how many advertisers are willing to pay money to show ads in the search results for that keyword. You should pay no attention to it if you want to rank organically.

Beyond Keyword Planner, there are quite a few other free keyword research tools. These are great if you’re on a budget, but you’ll quickly realize that they’re all very limited in their data and functionality since their goal is to convert you to a paying customer.

If you’re serious about keyword research, you may as well skip the free tier and use a ‘professional’ tool like Ahrefs’ Keywords Explorer right off the bat.

Let’s enter a few of our seed keywords and see how many ideas it generates.

3.7 million ideas. And that’s just from the “Phrase match” report. Other keyword ideas reports match keywords ideas in different ways. 

Here’s how the reports in Keywords Explorer match keyword ideas:

  • Phrase match: Keyword ideas that contain the ‘seed’ keyword as is. For example, if your seed keyword is “computer chair,” then “black computer chair” would be a match. However, “black chair for computer” wouldn’t, even though it also contains both words.
  • Having same terms: Keyword ideas that contain all the individual terms from the ‘seed’ keyword in any order. For example, if your seed keyword is “computer chair,” then “black chair for computer” would appear in this report.
  • Questions: Keyword ideas that contain each term from the ‘seed’ keyword in any order, plus a “question word” like “how,” “what,” “where,” “when,” or “why.” For example, if your ‘seed’ keyword is “computer chair,” then “what is the best chair for computer work” would appear here.

Now, that might seem like an overwhelming amount of ideas, and it is. But don’t worry. You’ll learn how to narrow these down right in the tool in the next section.

Study Your Niche

Everything we’ve discussed so far is enough to generate an almost unlimited amount of keyword ideas. But at the same time, the process kind of keeps you “in the box.” It’s limited by your seed keywords and by the size and freshness of your chosen keyword tool’s database. Because of this, you’ll almost certainly miss some good ideas.

You can solve this by studying your niche in more detail. And a good starting point is to browse industry forums, groups, and Q&A sites. This will help you find more things that your prospective customers are struggling with that didn’t show up in keyword tools and that none of your competitors bothered to cover.

For example, here’s just one popular thread from the /r/coffee subreddit:

This person is asking a question about a coffee maker called Aeropress. If we plug that topic into Keywords Explorer, we see that it gets 61,000 monthly searches in the US, on average.

We might not have found this using tools because it doesn’t include any of our seed keywords.

Here are a few other interesting topics from that subreddit that which might be worth covering:

  • pour over without a hario filter
  • how to make a carajillo
  • growing coffee at home
  • ethiopian coffee
  • coffee subscriptions

If you notice any trends among these keyword ideas, you can use those as new seed keywords in Keywords Explorer to find more ideas. For example, if we use “aeropress” as a seed keyword and check the “Phrase match” report, we see thousands of keyword ideas.

Beyond browsing forums, your customers can also be a fantastic source of keyword ideas. Remember, these are the people you’re already doing business with. You want to attract more people like them to your site.

Here are a few ways to extract insights from clients or customers:

  • Chat with them face to face
  • Look through past emails
  • Look through customer support requests
  • Try to recall common questions that came up in past conversations

Make sure to pay attention to the language they use when doing this. It will often differ from the language you might use. For example, if you sell coffee machines online, maybe your customers search for comparisons of specific machines.

How to analyze keywords

Having tons of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand would be a near-impossible task.

The solution is simple: Use SEO metrics to narrow things down and separate the wheat from the chaff before adding them to your content calendar.

Let’s explore five keyword metrics you can use to do this.

Search Volume

Search volume tells you the average number of times a keyword gets searched per month. For example, “moka pot” has a monthly search volume of 40,000 in the US alone.

There are three important things to note about this number:

  1. It’s the number of searches, not the number of people who searched. There are cases where someone might search for a keyword multiple times a month (e.g., “weather in singapore”). These searches contribute to the search volume, even though it’s the same person doing them.
  2. It doesn’t tell you how much traffic you’ll get by ranking. Even if you manage to rank number one, your traffic from a keyword will rarely exceed 30% of this number. And that’s if you’re lucky.
  3. It’s an annual average. If there are 120k searches for a keyword in December and none for the remaining eleven months of the year, it’s monthly search volume will be 10k (120k / 12 months).

If you need to see search volumes for a country other than the US, there are 171 countries in Keywords Explorer to choose from. You can also see global search volumes (the sum of search volumes from all countries). Both of these options are useful if you do business internationally for two reasons:

  1. You shouldn’t limit yourself to one country. If you sell products worldwide, then the US might only be a small segment of your market. If people are searching for what you offer elsewhere, you need to know about it.
  2. You should consider the “buying power” of countries with search volume. Perhaps you see a promising keyword with 100k monthly searches, but 90% of them come from a country with low GDP. In this case, the keyword might not be a great target as the “buying power” of searchers is probably quite low.

For example, take a look at the keyword, “backlink generator.” It has a global search volume of 13,000, but over 70% of those searches come from countries with a low GDP per capita like India, Indonesia, Bangladesh, and Pakistan. So even though you could probably get a lot of traffic by ranking for this keyword, the ‘business value’ of that traffic would probably be quite low compared to a keyword that gets 70%+ of its searches from the US.

Another important thing to remember about search volumes is that they vary from tool to tool. That’s because each tool calculates and updates this metric in different ways.

Clicks

Many people might search Google for something, but that doesn’t mean they all click on search results and visit the top-ranking pages. That’s where the Clicks metric in Keywords Explorer comes in handy. It tells you the average number of monthly clicks on the search results for a keyword.

Despite having a monthly search volume of 48,000, it only gets 8,600 clicks.

That happens because Google answers the question right in the search results. There’s no need for people to click to find the information they’re looking for.

Google is providing answers in the search results for more and more queries. That’s why the Clicks filter in Keywords Explorer is so invaluable. You can use it to weed out keyword ideas with miserable search traffic potential.

You should also be wary of keywords where paid ads “steal” lots of clicks. For example, 28% of clicks for “braun coffee maker” go to paid ads, so that keyword might be a better target for PPC.

Traffic Potential

Let’s say that you’re considering a keyword like “side effects of coffee.” According to Keywords Explorer, this gets an estimated 1,000 searches and ~800 clicks per month.

However, keep in mind that if you rank for this keyword, your page will probably also rank for all kinds of related keywords and synonyms, like:

  • what happens if you drink too much coffee — 450 monthly searches
  • effects of drinking too much coffee — 200 monthly searches
  • too much coffee side effects — 200 monthly searches
  • side effects of drinking too much coffee — 100 monthly searches

Since all these search queries mean roughly the same thing, estimating your potential search traffic from just a single search query is a mistake. It’s better to look at how much traffic the current top-ranking pages currently get, which is super easy to do in Keywords Explorer.

Here, we see that the top-ranking page for “side effects of coffee” gets an estimated ~3,500 visits per month and ranks for over 930 keywords:

Ranking for more than one keyword like this is quite the norm. We studied three million search queries and found that the average top-ranking page ranks in the top 10 for almost 1,000 other keywords.

The moral of the story? Don’t judge keywords on their Search volume (or Clicks) alone. Look at the top-ranking results to estimate the total search traffic potential of the topic. In most cases, the search volume of a keyword will indeed correlate with the topic’s overall ‘traffic potential’. However, being attentive to this detail will help you prioritize your keywords and find keyword opportunities that your competitors have overlooked. 

Keyword Difficulty

SEO professionals typically gauge the ranking difficulty of a keyword manually. That is, by looking at the top-ranking pages for their target keyword. They account for many different factors to judge how hard or easy it’ll be to rank:

  • Number (and quality) of backlinks;
  • Domain Rating (DR);
  • Content length, relevance, freshness;
  • Use of the target keyword, synonyms, entities;
  • Search intent;
  • Branding;
  • etc.

This process varies from person to person, as there’s no consensus on precisely what is and isn’t important here. One person might believe that DR is important, and another might think that relevance plays more of a role. This lack of consensus makes life a little difficult for keyword research tool creators, as they each try to distill the ranking difficulty of keywords down to a single actionable score.

After talking to many professional SEOs about the signals that a reliable Keyword Difficulty score should factor in, we realized that everyone agreed on at least one thing: backlinks are crucial for ranking. So, in the end, we decided to base our Keyword Difficulty (KD) score on the number of unique websites linking to the top 10 ranking pages.

As you can see in the image above, each KD score relates to an approximate number of websites that should link to your page for it to get to the top 10 search results.

As you can see in the image above, each KD score relates to an approximate number of websites that should link to your page for it to get to the top 10 search results.

Knowing how KD works, many people misuse the score by setting the filter from 0 to 30 and focusing solely on the “low-hanging” opportunities. They never bother to cover high-KD keywords on their websites, and that’s a big mistake for two reasons:

  1. You should go after high-KD keywords sooner, not later. As you’ll need lots of backlinks to rank, it pays to create your page and begin promoting it as soon as possible. The longer you delay, the bigger headstart you give your competitors—making it harder to outrank them in the future.
  2. You should see high-KD keywords as link opportunities. The fact that the top-ranking pages have lots of backlinks is a sign of a ‘link-worthy’ topic. In other words, if you nail this topic, it might attract a lot of backlinks for you.

The bottom line is this: KD is not there to deter you from targeting specific keywords. It’s there to help you understand what it’ll take to rank for a given query and the ‘link-worthiness’ of the topic.

Just know that you should always manually assess keywords before going after them and not rely solely on any tools’ keyword difficulty score to make your final decision. No keyword difficulty score can distill the complexity of Google’s ranking algorithm into a single number. Be wary of tool creators that suggest otherwise. 

Cost Per Click (CPC)

Cost Per Click (CPC) shows how much advertisers are willing to pay for each ad click from a keyword. It’s more a metric for advertisers than SEOs, but it can serve as a useful proxy for a keyword’s value.

For example, the keyword “office coffee” has a relatively high CPC of $12. That’s because most searchers are looking to buy coffee machines for their office, which can cost hundreds or thousands of dollars. But it’s the opposite story for “how to make good espresso.” That’s because most searchers aren’t looking to buy anything. They’re looking for information on how to brew espresso.

However, one important thing to know about CPC is that it’s much more volatile than Search volume. While search demand for most keywords stays roughly the same from month to month, its CPC can change any minute. That means that the CPC values you see in third-party keyword tools are snapshots in time. If you want real-time data, you’ll have to use AdWords.

How to target keywords

For every keyword on your list, you need to create the right kind of page and content to address it. Understanding how to do this is a crucial step in the keyword research process. Luckily, you can do it in two simple steps.

Identify the Parent Topic

Let’s say that you’ve got these keywords on your list:

  • how to make whipped coffee
  • what is whipped coffee
  • whipped coffee recipe
  • how to make whipped coffee without instant
  • whipped coffee without sugar

You might be wondering, should you build a different page for each keyword or target all of them on a single page?

The answer largely depends on how Google sees these keywords. Does it see them as part of the same topic (i.e., how to make whipped coffee)? Or does it see them all as individual topics? You can get a sense of this by looking at the Google results.

That seems to indicate that Google views both of these keywords as part of the same topic.

We also see that most of the results for both searches are posts about making a whipped coffee. That tells us that “what is whipped coffee” is a subtopic of the broader topic of how to make a whipped coffee.

For that reason, it would probably make more sense to target both of these keywords on a single page than to create two separate pages.

Almost all of the results are specifically about making a sugar-free, healthy whipped coffee, not just any old whipped coffee. That tells us that “whipped coffee without sugar” isn’t part of a broader topic of making a whipped coffee (even though a whipped coffee without sugar is, in fact, still a whipped coffee). So we’d probably need to write a separate guide to rank for this keyword.

The problem with this approach is that it’s very manual and slow, so if you have many keywords to analyze, it can take quite some time.

In Keywords Explorer, our solution to this problem is to show a “Parent Topic” for each keyword. It tells you whether we think you can rank for your target keyword while targeting a broader topic instead.

To identify the “Parent Topic,” we take the top-ranking page for each keyword and find the keyword that sends the most traffic to the page.

What we see here mirrors what we saw in the search results. Most of our keywords fall under the same broad topic. The exception is “whipped coffee without sugar,” so that would need to be a page of its own.

However, our Parent Topic feature isn’t perfect. It doesn’t always give you such straightforward advice on how to best group your keywords by page (in SEO, this practice is also known as “keyword clustering”) because Google’s search results are volatile.

You might want to try using the “Traffic share > By pages” report in Keywords Explorer in such cases. It is an easy way to see if and where the same pages rank for your group of keywords.

Identify search intent

Let’s say that you have these keywords on your list:

  • coffee grinder
  • latte vs cappuccino
  • single cup coffee maker
  • arabica coffee
  • how to brew cold brew coffee
  • manual burr coffee grinder

If you run an online store with a blog, you need to understand which to target with blog posts vs. product pages.

For some keywords, this is obvious. You wouldn’t create a product page for “how to brew cold brew coffee” because that doesn’t make sense. Searchers want to know how to make cold brew coffee, not buy brewing equipment.

But what about a keyword like “manual burr coffee grinder?” Should you target this with a blog post about the best burr coffee grinders or an ecommerce category page showing all the burr coffee grinders you sell?

Given that your goal is probably to sell more coffee grinders, your instinct is likely to create a category page with all the grinders you have for sale. That would be the wrong move because that kind of content doesn’t align with what searchers want to see—otherwise known as search intent.

How do we know? If you look at the top-ranking pages for this keyword in Google, they’re all blog posts about the best burr coffee grinders.

Google understands intent better than anyone, so the top results for a keyword are often a good proxy for search intent. If you want to stand the best chance of ranking, you should create the same type of content as you already see ranking on the first page.

From here, you can analyze what we like to call the three C’s of search intent to learn how best to target the keyword:

1. Content type

Content types usually fall into one of five buckets: blog posts, product, category, landing pages, or videos.

2. Content format

Content format applies mostly to ‘informational’ content. Typical examples are how-tos, listicles, news articles, opinion pieces, and reviews.

3. Content angle

Content angle is the main selling point of the content. For example, people searching for “how to make latte” seem to want to know how to do it without a machine or any special equipment. 

Just know that while it’s important to align your content with what searchers expect, you don’t necessarily want to follow the herd and keep searchers in the bubble of their expectations. If you’re confident that you can get searchers’ attention with a different content type, format, or angle, give it a shot.

How to prioritize keywords

Keyword prioritization isn’t exactly the final step in the keyword research process. It’s more something that you should do as you go through the steps above. As you’re looking for keywords, analyzing their metrics, and grouping them, ask yourself:

  • What is the estimated traffic potential of this keyword?
  • How tough is the competition? What would it take to rank for it?
  • Do you already have content about this topic? If not, what will it take to create and promote a competitive page?
  • Do you already rank for this keyword? Could you boost traffic by improving your rank by a few positions?
  • Is the traffic likely to convert into leads and sales, or will it only bring brand awareness?

That last point is a particularly important one. While search volume, traffic potential, difficulty, and search intent are all important considerations, you also need to consider what traffic from that keyword will be worth to your business. 

How to gauge the “business potential” of your keyword ideas

Many content marketers and SEOs judge the ‘value’ of keywords by mapping them to the buyer’s journey. That’s the process people go through before making a purchase. Conventional wisdom says that the earlier people are in their journey, the less likely they are to buy.

How do people do this? The most popular method is to group keyword ideas into three buckets: TOFU, MOFU, and BOFU.

Here are some examples of TOFU, MOFU, and BOFU keywords for Ahrefs:

  • Top of the Funnel (TOFU): online marketing, what is SEO, how to grow website traffic.
  • Middle of the Funnel (MOFU): how to do keyword research, how to build links, how to do website audit.
  • Bottom of the Funnel (BOFU): ahrefs vs moz, ahrefs reviews, ahrefs discount.

Generally speaking, TOFU keywords have the highest traffic potential, but visitors aren’t looking to buy anything just yet. And MOFU and BOFU keywords will bring you less traffic, but those people are closer to becoming your customers.

At Ahrefs, we think that this concept is limiting and perhaps even misleading.

Here are three reasons why:

First, it doesn’t take into account that you can take someone from the top of the funnel who’s searching for some general thing like “online marketing” and walk them through all stages of the buyer’s journey on one page. That is what direct response copywriters are known for. They don’t create their ads based on TOFU/MOFU/BOFU. They create one ad that takes the reader from barely understanding their problem to buying your solution.

Second, it’s quite challenging to assign each keyword a definitive TOFU, MOFU, or BOFU label because things aren’t always that clear cut. For example, “link building tool” could be a MOFU or BOFU keyword for us. It depends on how you look at it.

Third, some marketers broaden their definition of TOFU to such a degree that they end up covering unrelated topics. Case in point, Hubspot:

Given that they sell marketing software, how do you think they’re going to convert people coming to their articles about:

  • famous quotes
  • free email accounts
  • resignation letter
  • best website designs

To combat this issue, we’ve created a simple and more objective “business score” to determine a keyword’s value. And this is based mainly on how well we can pitch our product in our content.

By pairing this score with the estimated search traffic potential of a topic, we can get a good idea of the most valuable topics for our business. You’ll notice that we barely have any posts on our blog with a business score of zero where there are no mentions of our product.

Finally, when going through this process, remember that you’re not only looking for “easy to rank for” keywords. You’re looking for those with the highest return on investment.

Focusing only on low-difficulty keywords is a mistake that a lot of website owners make. You should always have short, medium, and long-term ranking goals. If you only focus on short-term goals, you’ll never rank for the most lucrative keywords. If you only focus on medium and long-term goals, it’ll take years to get any traffic.

Think of it like this: picking low-hanging fruit is easy, but those at the top of the tree are often juicier. Does that mean it’s not worth picking the ones at the bottom? No. You should still pick them. But you should also plan ahead and buy a ladder for the ones at the top now.

Keyword research tools

Before we wrap everything up, let’s look at a few popular keyword research tools that will help you do everything discussed above.

Google Keyword Planner (Free)

For its unique keyword suggestions and up-to-date CPC values.

Google Trends (Free)

For trend comparisons and researching the geography of trends. 

Google Search Console (Free)

For checking the top 1,000 keywords you already rank for and how much traffic those keywords send you.

Ahrefs Webmaster Tools (Free)

For checking all the keywords you currently rank for, along with their estimated search volumes, Keyword Difficulty scores, traffic potential, and other useful SEO metrics.

Keyword Generator (Free)

For generating hundreds of free keyword ideas from a seed keyword.

Keyword Difficulty Checker (Free)

For checking the ranking difficulty of a keyword, as per Ahrefs’ Keyword Difficulty (KD) score.

Keyword Rank Checker (Free)

For checking where you rank for any keyword in any country.

Keywords Explorer

For when you’re truly serious about finding the best keywords for your website. Find tens of thousands of keyword ideas in seconds, filter the keyword ideas reports for keywords that matter to you, and assess their traffic potential and ranking difficulty with ease.

Everything above should be enough to understand the basic concepts of keyword research and plan your content strategy. 

If you want to learn more and dig deeper into keyword research, check our links to further reading scattered throughout the guide. These will give you a much deeper understanding of the metrics and tools available and how to use them. 

More About Keyword Research for SEO

How to Improve WordPress Site Speed & Performance

How to Improve WordPress Site Speed & Performance

How to Improve WordPress Site Speed & Performance

Do you want to speed up your WordPress site? Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to boost WordPress performance and speed up your website.

Unlike other “X best WordPress caching plugin” lists or generic “X tips to speeding up WordPress” tutorials, this article is a comprehensive guide to WordPress performance optimization.

We tried to cover everything from why speed is important, what slows down your WordPress site, and actionable steps that you can take to improve your WordPress speed immediately.

To make it easy, we have created a table of contents to help you navigate through our ultimate guide to speeding up your WordPress site.

Why Speed is Important for Your WordPress Site?

Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.

What does this mean for you as a website owner?

You have very little time to show users your content and convince them to stay on your website.

A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.

To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!

How to Check Your WordPress Website Speed?

Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a HUGE mistake.

Since you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.

However, a normal user who is visiting your website for the first time may not have the same experience.

In fact, users in different geographical locations will have a completely different experience.

This is why we recommend that you test your website speed using a tool like wpera’s WordPress speed test.

It is a free online tool that allows you to test your website’s speed.

After you run your website speed test, you might be wondering what’s a good website speed that I should aim for?

A good page load time is under 2 seconds.

However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.

What Slows Down Your WordPress Website?

Your speed test report will likely have multiple recommendations for improvement. However, most of that is technical jargon which is hard for beginners to understand.

Learning what slows down your website is the key to improving performance and making smarter long-term decisions.

The primary causes for a slow WordPress website are:

  • Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
  • WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
  • Page Size – Mainly images that aren’t optimized for web.
  • Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
  • External scripts – External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.

Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.

Importance of Good WordPress Hosting

Your WordPress hosting service plays an important role in website performance. A good shared hosting provider like Bluehost or Siteground take the extra measures to optimize your website for performance.

However, on shared hosting you share the server resources with many other customers. This means that if your neighboring site gets a lot of traffic, then it can impact the entire server performance which in turn will slow down your website.

On the other hand, using a managed WordPress hosting service give you the most optimized server configurations to run WordPress. Managed WordPress hosting companies also offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.

We recommend WPEngine as our preferred managed WordPress hosting provider. They’re also the most popular one in the industry. (See our special WPEngine coupon).

Speeding Up WordPress in Easy Steps (No Coding)

We know that making changes to your website configuration can be a terrifying thought for beginners, especially if you’re not a tech-geek.

But don’t worry, you’re not alone. We have helped thousands of WordPress users improve their WordPress performance.

We will show you how you can speed up your WordPress site with just a few clicks (no coding required).

If you can point-and-click, then you can do this!

Install a WordPress Caching Plugin

WordPress pages are “dynamic.” This means they’re built on the fly every time someone visits a post or page on your website. To build your pages, WordPress has to run a process to find the required information, put it all together, and then display it to your user.

This process involves a lot of steps, and it can really slow down your website when you have multiple people visiting it at once. That’s why we recommend every WordPress site use a caching plugin. Caching can make your WordPress site anywhere from 2x to 5x faster.

Here’s how it works.

Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.

As you can see in the graphics above, when a user visits your WordPress site, your server retrieves information from a MySQL database and your PHP files. It then puts it all together into HTML content which is served to the user.

It’s a long process, but you can skip a lot of it when you use caching instead.

There are a lot of good WordPress caching plugins available, but we recommend using either WP Rocket (premium) or WP Super Cache (free) plugin.

Check out our step by step guide on how to install and setup WP Super Cache on your WordPress site. It’s not difficult to set up, and your visitors will notice the difference.

Optimize Images for Speed

Images bring life to your content and help boost engagement. Researchers have found that using colored visuals makes people 80% more likely to read your content. However, if your images aren’t optimized, then they could be hurting more than helping. In fact, non-optimized images are one of the most common speed issues that we see on beginner websites.

Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimize your images for the web. In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x.

At WPBeginner, we only use two image formats: JPEG and PNG. Now you might be wondering: what’s the difference?

Well, PNG image format is uncompressed. When you compress an image it loses some information, so an uncompressed image will be higher quality with more detail. The downside is that it’s a larger file size, so it takes longer to load.

JPEG, on the other hand, is a compressed file format which slightly reduces image quality, but it’s significantly smaller in size.

So how do we decide which image format to choose?

  • If our photo or image has a lot of different colors, then we use JPEG.
  • If it’s a simpler image or we need a transparent image, then we use PNG.

The majority of our images are JPEGs.

Below is a comparison chart of the file sizes and different compression tool that we could have used for the StrangeLoop image used above.

As you can see in the chart, the image format you use can make a HUGE difference in website performance.

WordPress Performance Optimization Practices

After installing a caching plugin and optimizing your images, you’ll notice your site will start loading a lot faster.

But if you really want to keep your website as fast as possible, you’ll need to use the best practices listed below.

These tips aren’t too technical, so you don’t need to know any code to implement them. But using them will prevent common problems that will slow down your website.

Keep Your WordPress Site Updated

As a well maintained open source project, WordPress is updated frequently. Each update will not only offer new features but it will also fix security issues and bugs. Your WordPress theme and plugins may have regular updates, too.

As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow and unreliable, and make you vulnerable to security threats.

For more details on the importance of updates, see our article on why you should always use the latest WordPress version.

Optimize Background Processes

Background processes in WordPress are scheduled tasks that run in the background of your WordPress site. Following are some examples of background tasks that run on a WordPress site:

  • WordPress Backup plugin tasks
  • WordPress cron jobs to publish scheduled posts
  • WordPress cron jobs to check for updates
  • Search engines and other crawlers trying to fetch content

Tasks like cron jobs for scheduled posts and updates have minimal impact on website performance.

However, other background processes like backup plugins and excessive crawling by search engines can slow down a website.

For backup plugins, you need to make sure that your WordPress backup plugin only run during low traffic time on your website. You also need to adjust the frequency of backups and data that needs to be backed up.

For example, if you are creating a complete daily backup while you only publish new content twice a week, then you need to adjust that.

If you want more frequent backups such as real-time backups, then we recommend using a SaaS solution so you’re not taxing your server.

As for crawling, you need to keep an eye on your crawl reports in Google Search console. Frequent crawls that are ending up in errors can cause your website to slow down or become unresponsive.

See our complete Google Search Console guide for beginners to learn how to adjust crawl rate.

Use Excerpts on Homepage and Archives

By default, WordPress displays the full content of each article on your homepage and archives. This means your homepage, categories, tags, and other archive pages will all load slower.

Another disadvantage of showing full articles on these pages is that users don’t feel the need to visit the actual article. This can reduce your pageviews, and the time your users spend on your site.

In order to speed up your loading times for archive pages, you can set your site to display excerpts instead of the full content.

You can navigate to Settings » Reading and select “For each article in a feed, show: Summary” instead of “Full Text.”

For more details on the pros and cons of displaying summaries, see our article on full post vs summary (excerpt) in your WordPress archive pages.

Split Comments into Pages

Getting lots of comments on your blog posts? Congratulations! That’s a great indicator of an engaged audience.

But the downside is, loading all those comments can impact your site’s speed.

WordPress comes with a built-in solution for that. Simply go to Settings » Discussion and check the box next to the “Break comments into pages” option.

For more detailed instructions, see our guide on how to paginate comments in WordPress.

Use a Content Delivery Network (CDN)

Remember how we mentioned above that users in different geographical locations may experience different loading times on your site?

That’s because the location of your web hosting servers can have an impact on your site speed.

For example, let’s say your web hosting company has its servers in the United States. A visitor who’s also in the United States will generally see faster loading times than a visitor in India.

Using a Content Delivery Network (CDN), can help to speed up loading times for all of your visitors.

A CDN is a network made up of servers all around the world. Each server will store “static” files used to make up your website.

These static files include unchanging files such as images, CSS, and JavaScript, unlike your WordPress pages which are “dynamic” as explained above.

When you use a CDN, every time a user visits your website they are served those static files from whichever server is closest to them. Your own web hosting server will also be faster since the CDN is doing a lot of the work.

We use recommend using StackPath CDN. We have been using MaxCDN on all our websites which is now also part of StackPath.

It works well with WordPress websites and compliments your existing WordPress caching plugins for even faster loading times.

Don’t Upload Audio/Video Files Directly to WordPress

You can directly upload audio and video files to your WordPress site, and it will automatically display them in an HTML5 player…

But you should NEVER do that!

Hosting audio and videos will cost you bandwidth. You could be charged overage fees by your web hosting company, or they may even shut down your site altogether, even if your plan includes “unlimited” bandwidth.

Hosting large media files also increases your backup sizes tremendously, and makes it difficult for you to restore WordPress from backup.

Instead, you should use an audio and video hosting service like YouTube, Vimeo, DailyMotion, SoundCloud, etc., and let them take care of the hard work. They have the bandwidth for it!

WordPress has a built-in video embed feature, so you can copy and paste your video’s URL directly into your post and it will embed automatically.

If you are making a podcast website with WordPress, then we recommend podcast hosting service Blubrry for the best performance.

Use a Theme Optimized For Speed

When selecting a theme for your website, it’s important to pay special attention to speed optimization. Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down.

It’s usually better to go with a simpler theme than to choose a theme that’s bloated with complex layouts, flashy animations, and other unnecessary features. You can always add those features using quality WordPress plugins.

Premium WordPress theme shops like StudioPress, Themify, CSSIgniter offer themes that are well coded and optimized for speed. You can also check out our article on selecting the perfect WordPress theme for advice on what to look for.

Use Faster Plugins

Poorly coded WordPress plugins often load too much bloat whether your site needs it or not. This increases your page load speed and slows down your site.

To help you choose the best plugins, we often publish our expert pick of best WordPress plugin showcases. We pay special attention to ease of use, user experience, and most importantly performance.

Following are some of our picks for the most common WordPress plugin categories.

  • WPForms – Fastest and most beginner friendly contact form plugin for WordPress.
  • Soliloquy – If you want to add sliders to your site, then Soliloquy is the best WordPress slider plugin in terms of performance and features.
  • Envira Gallery – Photo gallery plugins can also slow down WordPress. We ran the tests and found Envira Gallery to be the fastest photo gallery plugin for WordPress.
  • Shared Counts – Social media plugins load additional scripts and not so gracefully. Shared Counts is one of the fastest Social media plugins for WordPress.

Apart from our own recommendations, you can run your own tests. Simply run speed tests before and after installing a plugin to compare its impact on performance.

Fine-Tuning WordPress for Speed (Advanced)

By using the WordPress optimization best practices and basic speed tips listed above, you should see a big improvement in your site’s loading times.

But every fraction of a second counts. If you want to get the very fastest speed possible, then you’ll want to make a few more changes.

The following tips are a little more technical, with some requiring you to modify your site files or have a basic understanding of PHP. You’ll want to make sure to backup your site first just in case.

Reduce External HTTP Requests

Many WordPress plugins and themes load all kinds of files from other websites. These files can include scripts, stylesheets, and images from external resources like Google, Facebook, analytics services, and so on.

It’s ok to use a few of these. Many of these files are optimized to load as quickly as possible, so it’s faster than hosting them on your own website.

But if your plugins are making a lot of these requests, then it could slow down your website significantly.

You can reduce all these external HTTP requests by disabling scripts and styles or merging them into one file. Here’s a tutorial on how to disable your plugins’ CSS files and JavaScript.

Use Latest PHP Version

WordPress is mainly written in the PHP programming language. It is a server side language, which means it is installed and runs on your hosting server.

All good WordPress hosting companies use the most stable PHP version on their servers. However, it is possible that your hosting company is running a slightly older PHP version.

The newer PHP 7 is two times faster than its predecessors. That’s a huge performance boost that your website must take advantage of.

You can see which PHP version your site is using by installing and activating the Version Info plugin.

Upon activation, the plugin will show your PHP version in the footer area of your WordPress admin dashboard.

If your website is using a version lower than PHP 7, then ask your hosting provider to update it for you. If they are unable to do so, then it is time to find a new WordPres hosting Companey. 

 

Go ahead and try out these techniques. Don’t forget to test your website speed before and after implementing these best practices. You’ll be surprised these changes will boost your WordPress performance.

Want to Optimize Your WordPress Website

What is Content Marketing

What is Content Marketing

What is Content Marketing?

Content marketing is an approach or strategy that uses the power of storytelling to draw in your chosen audience- to derive profit by turning them into customers. It’s a long-term strategy that needs valuable, stable, and relevant content to forge a long-term relationship between the marketer and their target audience. Sita analytics, keyword research, and targeted strategy also come into play in this.

Table of Content

  • Why Is a Content Marketing Strategy Important?
  • How Does Seo Fit in?
  • B2C vs. B2B Content Marketing
  • Benefits of Content Marketing
  • How Content Marketing Relates to Traditional Marketing
  • History of Content Marketing
  • Examples Content Marketing

Why Content Marketing Strategy Important?

The critical part of content writing is storytelling, and it has gone through a lot of change throughout the years. People now pay more attention to online, and any successful content marketing campaign would have to include an online section. 

Creating a content marketing strategy these days involves a lot more methods, mediums, and customizing options than ever before. Using all that, whatever your plan is, it should cater to the right people with the right problem that your product solves. That’s how you can be sure that your strategy is on the right track. Sounds daunting? That’s what BePassive Media’s content marketing services are for!

How Does SEO Fit In?

Some people treat SEO and content marketing as entirely separate entities and even oppositions. The truth is, these two are exceptionally similar and intertwined, if not the same. They’re each individually effective on their own but manifolds more powerful when combined.

Yes, there are some differences between them. SEO is the more technical out of the two. It’s an irreplaceable component of digital marketing and, in turn, of content marketing. Your content marketing strategies would be largely futile without SEO backing them up. 

SEO is the instructions you follow to create content and market it. For example, SEO researches and utilizes keywords, and you make content based on it and then market it to your target audience. Without SEO, there would be no content. 

So when you’re starting with content marketing, SEO is a good stepping stone.

B2C vs. B2B Content Marketing

No matter what industry, niche, or product you work with, the need for content marketing is ubiquitous. Whether it is a B2C (business to consumer) or a B2B (business to business), serious marketing efforts need to be expanded. However, there are distinct differences between the two types of marketing. 

When it comes to B2C, the customer relationships are more transactional and instantaneous. You can’t expect the customer to spend a lot of time building relationships with you; they’re not interested in spending that much time. It would help if you convinced them within a short time that they need the product or service you’re providing and perform a call to action.

The branding efforts prioritize your message more, and you need to deliver your brand’s clear message in a way that creates loyal customers and motivates them to purchase. The decision-making process should also be simplified in this case. You simply make the road to purchase smooth, so you don’t lose customers. And since it’s usually a large-scale market, audience targeting in the case of B2C tends to follow the tunnel. 

On the other hand, in the case of B2B, marketing aims to build customer relationships that are more personal and long-lived. Branding efforts in B2B marketing are more critical, and it is helped along with relationship building. The decision-making process in this kind of business marketing is more open and logic-based instead of emotional. As this kind of business usually operates in a niche, it’s essential to pinpoint the niche’s specific demographics and other factors to determine the target audience.

Benefits of Content Marketing

With a proper content marketing strategy, you don’t need to go frantically look for customers; your customer will come knocking. There are numerous benefits for the business that executes their marketing strategy properly, such as:

  • Improve conversion rates
  • Faster sales
  • Reduced marketing and sales overhead
  • Low barrier to market entry
  • Stronger lead generation and qualification
  • Measurable, actionable results
  • Boost your SEO and traffic
  • Higher search engine rankings
  • Establish E (expertise) – A (authority) – T (Trust)
  • Create brand awareness
  • Email list building

Content marketing is what opens up conversation with your audience, and continued marketing efforts keep that conversation fresh and wanted. When done right, it attracts a definite audience to you who want their problem gone and can do that with your product or service. 

When done right, your target audience welcomes your marketing message, and this leads to engagement and ultimately eases the way to relationship building.

How Content Marketing Relates to Traditional Marketing

Content is something that is used in both traditional marketing (also known as outbound marketing) and content marketing (inbound marketing). The easy way to paint the difference between these two is that one is forced, while the other is effortless.

Using various channels, traditional marketing forces their content into the view of their target audience. It is effective at reaching a large audience but requires quite a hefty budget, and for this reason, it’s most often used successfully by larger businesses. Examples include:

TV commercials

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Radio ads

Print ads

Brochures

Direct Mail

Telemarketing

Once, these tactics were practical, but now they are considered disruptive, excessive, unprofitable, and are notorious for generating low-quality leads.

On the other hand, content marketing, also called inbound marketing, depends on content created and distributed across the internet. Instead of force-feeding this content to your target audience, you wait till they’re the ones who look for and stumble upon your content. 

That isn’t the end of your work, however. From there, you need to keep nourishing your relationship with the individual, and you can eventually get your audience to perform your desired CTA. It would be correct to say that content marketing is a long-term strategy.

When it comes to exposure vs. cost, content marketing is generally the better choice. You can spend a significantly low amount and yet make sure your content is there on the internet for anyone who will stumble across it, and there’s usually no expiration date to that content. 

That said, traditional marketing hasn’t yet become entirely redundant. They can still be integrated into one marketing strategy. Knowing more about the history of content marketing will give you more insight and ideas on how to accomplish this seamlessly. 

According to the Content Marketing Institute, around 93% of B2B marketers are now using content marketing. Content marketing isn’t exactly a new idea. In fact, it has been around for over a century, in forms like framing magazines, cookbooks, and soap operas. The term “content marketing” is what’s new, being coined relatively recently.

History of Content Marketing

It can be argued that content marketing started way back in 1732, with Benjamin Franklin’s publication of Poor Richard’s Almanack. Many consider this the oldest example of content marketing that used entertaining and valuable content to promote Benjamin Franklin’s print house. Needless to say, it was so successful that we read about it even to this day.

Another example of content marketing that’s somewhat similar to today’s content marketing would be the start of The Furrow Magazine in 1895. It was using informative and educational content to increase the sales of its company’s farming equipment indirectly. 

Following this came the birth of the famous Micheline Stars, the clever audience targeting and introduction of the Jell-O Recipe book, and the sort of radio show we now call Soap Opera. With the introduction of new technology, brands that utilized this technology for marketing purposes thrived, while others suffered oblivion.

From around the 1940s to the 1970s, marketing was mainly monopolized by advertising. When TV gained popularity, businesses started utilizing this revolutionary new channel as well. Esso (known as Exxon today) took advantage of multiple marketing channels for content marketing. And then, computer and internet usage gave birth to what we now know as content marketing. The term was coined in 1996.

As content started gaining more and more popularity on the internet in the early 21st century, search engines had to come up with ranking algorithms to tackle the mind-blowingly vast amount of content. And that brings us to the present. 

This brief look at the history of content marketing gives us several pointers. First, as long as there’s an advanced technology, you should try to use it for content marketing.

Second, always keep your audience in mind and aim at specific target groups. Lastly, don’t confine yourself to the norm. Break out of the box, try something new, take risks. The companies that have thrived for decades or even centuries didn’t survive so long by remaining stagnant in their marketing efforts.

Examples Content Marketing

Developing and launching a competitive content marketing plan requires more than just willpower and funds. If you’re sure that traditional advertising and marketing alone aren’t cutting it or isn’t a viable option, you might take up a content marketing strategy. 

The future of marketing is creating content that is genuinely valuable to your prospects. When your content is worthwhile, your prospects will do the marketing for you by sharing it.

Content takes many forms. You might have an idea of what your content will look like, but it’s best not to confine it to only one form or channel. Various formats of content can be useful in this day and age, and here are some examples:

  • Blog content
  • Real-life case studies
  • Fun and detailed infographics
  • Explainer videos
  • Testimonials
  • Webinars hosted on your website
  • User-generated content

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